Writing For The Web
The online revolution has changed everything about communications – it has changed writing in a big way. The famous copywriter Gary Halbert demonstrated just how crucial writing can be for internet sales, and promoting your message. Gary Halbert made a fortune by writing sales pages, he also taught and mentored people. He also made the fortunes of people he worked for. You can do the same. eWriting is not just about copywriting though, it includes many aspects.
To be an Entrepreneur in today’s competitive digital world you need to be able to write effectively for the web community, to apply specific stylistic tools, to have a versatile range of skills which can include:
- Web Property Development – Just Like Real Estate, Your Portfolio Of Web Property Can Work For You*
- Writing Copy, Writing Product Descriptions, Crafting Targeted Stories, Effectively Applying ‘EQ’ To
- Produce niche books, Kindle, book websites – become a 21st Century self publisher
- Crafting Social Media Content And Creative ‘Dark Posts’, Build Your Brand Via Social Media
- Video Creation & Building Promotional Messages – eWriting includes creating narratives through video, the most powerful medium on the internet.
Skills Are The Crucial Bits
These are just some of the skills you will need to have, to offer and apply to your projects, to your clients & to build your digital entrepreneur career. This might seem daunting, but all it takes is a consistent effort and…the right information & guidance.
The desire to engage with the digital economy is growing, there is a massive change occurring in the world and people everywhere are discovering the many opportunities now open to all of us. If you want to participate in all of this new opportunity you will need ‘skills’ – there are no tools, hacks, shortcuts to this, although there are many ways to approach it. Incremental steps are what it is all about, not ‘Magic Tricks’.
Whatever approach, or approaches you eventually choose to pursue online, even if you want to create crowdfunding projects – you need to master ‘eWriting’. This is the critical skill of the 21st Century, eWriting is the path to freedom, to effective communications and online success. This is what I am talking about.
There is the question of eWriting, and SEO. Writing for the web is all about Search Engine Optimization. The big mistake most people make is to consider ‘SEO’ as a separate issue, like something you add on to your site once you have created the content – this is wrong.
You need to consider SEO at every stage of your site’s construction, every word, every meta-tag, external link, indeed the very structure of your site needs to address SEO. eWriting is the craft of writing and creating content online. This is what we will be dealing with on this site. How to create online content which works for you. We need to adopt a ‘Holistic’ approach, no surprises there, the parts of the whole always go towards building the end results.
The Big Honchos Online
This site is an ongoing project – to build a resource of currently relevant information.
I am personally interested in ‘eWriting’ – the online world has been good to me and why not share information? – No amount of ‘competition’ will hurt any of us, there is a lot of room online and opportunity for anyone who takes the time and effort to build their skills.
You don’t want to miss out on the big opportunities online, and you will miss out unless you do something about it – there are literally millions of people who all want the same thing-to be ‘rich’, to make money online, well businesses make money and really it is just about building a business, you need to act and to focus – how do we go about building online? eWriting is the beginning, middle and end of anything you can do online.
The internet is just starting to really get going, you have not ‘missed the boat’ – NOW is the time to claim your place online, think for the Long Term, in 1/2/5 & ten years time the things you do now will be bearing fruit – but you must ACT! People tend to get a little excited once they discover that they too can get a share of the digital economy, they become intoxicated with the concept of ‘quick’ results. This is the trap for new players. Calm right down, slow down, consider what you are doing-the internet is not going anywhere without you. Unscrupulous marketers all say ‘money loves speed’, they do this for a very good reason:
Newbies are whipped into a frenzy, they are told they must act quickly, they are shown products and systems which will be withdrawn within a few days, never to be seen again! This ‘money loves speed’ mantra is designed to get you to buy their stuff, and not stop to consider what you are doing, just buy their stuff and your dreams will come true…Sound Familiar?
The fact that nearly 4 Billion people are internet users means one thing: A Massive Market. This is only going to grow, and if you can position yourself with some real skills, you will be able to leverage this huge market. This is very real, and as a discerning online researcher you know this is true. You do not have to panic, and act rashly, invest in lots of software and resources you do not even know about – just relax and take a deep breath. Let’s take a look at what you actually need to do.
Lead Generation Site Building
If you can learn how to use WordPress or Squarespace or any of the fantastic tools now available, you can build websites in local business markets – apply your SEO skills, integrate a Twilio phone number for tracking and have yourself a customer magnet for: Plumbing, electricians, Tree surgeons, Handyman, Cleaning Services, Transport, Industrial Plant-Hire – the range of local niches is huge. The idea here is you create a smart, clean professional site and capture customer inquiries.
By applying SEO skills you can outrank local business sites and then sell the leads to established businesses. This sounds simple in theory, but it requires hard work, focus and consistent action.
You can build the local traffic through YouTube video, social media, and of course SEO.
A lot of people hear about this business model but don’t put in the time and effort to make their sites professional. This demands some work, time and skills to make it work – you must produce high quality content for the desired business area. Basically you are by-passing the need to gain SEO clients – instead of needing to convince business owners of the value in hiring you, you just go right ahead and build out impressive sites which capture customers. This is potentially life-changing as a business model, but you have to do it right! Contact me if you are interested, or don’t, it’s up to you. Time will pass regardless of what you do, so why not do something?
I will be presenting some case-studies of local niche business sites which I use to capture customers, this will be restricted content – if you want to know how you can build your own local biz empire, based on real world examples, you will need to sign up.
What You Get As A Starting Point
You Will Discover…For A Start:
- The 4 essentials you need to get started
- Super easy ways to make money with freelance writing
- Insider secrets of how to find dozens of freelance centers that pay top rates for your writing
- How to write intro’s that make you money
- What you need to create a freelance writing portfolio that sets you apart
- How to put together your Freelance web site for free – stand out from the wannabe’s!
- Writing for Search Engine Optimization & Human Beings – You MUST Combine The Two to be successful.
- How to write for today’s readers – not your college professor…Adding EQ the magic ingredient, while your buddies are all spinning up crappy articles that nobody wants to read you will have a wildly popular blog!
There is a lot of valuable material on this site, it is the culmination of many years experience, and input from different successful online people who currently work in the industry. There is too much generic, vanilla information out there which helps nobody. This is something different, you may not recognize the value straight up, but stay with it…you have discovered a secret little source 😉
So, if you have always wanted to write, publish your own blog, learn how to make this online stuff work for you so you can turn your ideas into actual realities why not jump in today! Apart from writing I will be presenting a lot of different areas, digital culture, SEO, WordPress, intriguing angles for working online. eWriting is online literacy, get educated and be prepared for the big changes coming to our world.