Internet Publishing And Fake News

All the current talk around ‘fake news’ has alarming implications for us all – we might just be on the verge of an Orwellian type crack down on free speech and political discussion – the stakes are high!

George Orwell could never have imagined the peril of our times
George Orwell could never have imagined the peril of our times

Fake News Is B.S

Any student of journalism, media or modern culture is familiar with the concept of ‘Bias’. The idea that a news collection, and syndication business can be totally objective is completely absurd in the light of reality. You might recall a song written by Bob Dylan, not one of his better ones, where he says ‘You gotta serve somebody’ – this about sums up the whole circus.

Even taking a completely candid, impartial look at the industry of mass media it is abundantly clear that each group is owned, operated and managed by specific people of a particular political complexion – it is inevitable.

‘News’ is not just about reporting basic events as they occur, although this can certainly be a part of it, but always we are being given an interpretation of events, and the positioning of these reports, the provided contexts and unspoken narratives, then create the actual message we are expected to respond to. This can be a complex study, and if you are not used to being analytical it can be tricky.

If we are to be fully aware of how we respond, if we have any pretense at being discerning about forming our opinions, then we must be very careful about what we we base our ideas on! The monopoly of information which the mainstream media once completely held sway over is no longer the case. We can either choose to ignore this and become irrelevant ourselves, or participate!

Mainstream News Threatened

When a major commercial News entity is threatened it is of course obvious that they would seek to discredit what they see as the source of this threat – in this case it is the proliferation of Internet-based News & Current Affairs, a proportion of which is always click-bait aggregation style sites which have little to offer other than lots of advertising and sometimes blatantly untrue reports BUT, there are a lot of groups which simply disagree with the mainstream accounts. It is up to us as consumers to verify our sources, not the commercial News companies who are acting as censors. they seek to have these alternative media shut down (of course!). They directly challenge their authority, often having way more views and holding stronger online positions. 

If you check the Internet positions of these sites compared to the mainstream outlets like ‘CNN’ they are way ahead – people are sick of being manipulated and treated like sheep. Alternatives are always welcomed to the arena of News, at least by us the great public of the world who want to form our opinions on the best information available. It is deeply concerning that political factions and commercial interests are taking it on themselves to tell us what is ‘good for us’, Obama (The Democrats), CNN, MSN, The New York Times, BBC they are all bleating about ‘Fake News’ and it is transparent! 

Very obviously we are not referring to basic reporting of what occurs out there in the world – if an earthquake or Volcano eruption takes place, for example, that is plainly a physical manifestation which can be reported; something either happens or it does not. The kind of ‘news’ these people are suggesting is the interpretation of what personalities get up to, why did Hillary Clinton say ‘We came we saw, he died’ – and what does this signify in terms of what took place in Libya? What are the real reasons for government actions, what is taking place that we are not informed about? These are the critical elements of the argument!

So ‘News’ is not simply about accuracy of reporting, it is the essential nature of how events and occurrences, actions, plans, covert projects, motivations of political actors all combine to produce real outcomes in our lives. It is in fact a complex issue. Not one of veracity alone, but do we tolerate true freedom of speech or are we going to allow powerful groups in our society to call the shots and determine what we have access to? Because this is what they are suggesting covertly, that we shut down various groups online – appalling!

All food for thought! We are living through very interesting times, and the internet once again is the dynamic medium for a lot of change and opportunities for increased freedoms – also the fulcrum by which we might be further controlled and enslaved, our thinking and opinions forged by central agencies. No thanks!

 

Thanksgiving – Gratitude Is Powerful

Thanksgiving, this year has been especially dramatic but we should always pause & reflect on the good things we have already in our lives!

eWriting Course
The Horn Of Plenty -Be Grateful For What You Have Already Got

Cornucopia, I have always liked this word! It is one of those ancient words that is not widely used these days, it means literally a ‘Horn of Plenty’ it has many origins and there are a lot of myths and stories as to how it became to be associated with abundance, good times prosperity.

We don’t really need to explore the precise nature of this symbol, it is enough that we agree about its meaning. To me the Internet is our horn of plenty, it quite literally provides us all with the means to make ourselves much larger, to amplify our talent, to promote our causes and messages.

Call me a nerd if you like, I just feel gratitude to have been born into these times – despite all the chaos, war, terrorism & political conflict we have a remarkable planet to live on, and we can all participate with a global network that enables us to make very comfortable livings if we put the effort in.

To celebrate the time of year, and to mark the occasion of giving thanks for what we all have I am giving away  4 very valuable eBooks along with the ‘High Ticket Affiliate Data Base’ to all people who sign up in the sidebar. You will receive these goodies immediately on signing up, in your Inbox as my gift. You will get a newsletter occasionally also, with some of the latest eWriting information which I reserve for subscribers, inside tips & tricks, valuable tools, software, sources of powerful information.

Grab your Thanksgiving bundle of goodness and plenty, simply by signing up in that boring looking applet in the sidebar! (I don’t like those pop ups everyone seems to be using!)

 

eCigarettes & The Establishment

eCigs have been with us for about 10 years now, but there is a lot of opposition from public health officials. Doctors all over the world are starting to understand that ‘vaping’ is infinitely less toxic than Tobacco.

ecigs
Cigarettes Used to Be Promoted By Doctors

Tobacco Used To Be Actively Promoted

Smoking Tobacco used to be a very popular activity, depending on how old you are you might be aware of this, because of course there has been a worldwide public health campaign to get people to stop smoking over the past 20 years. The success of this health push to get people to be more aware of the health outcomes for Tobacco smoking has been very successful, but it was not very long ago that medical doctors were employed by large Tobacco companies to advertise and promote smoking – think about this for a minute, qualified medical doctors actually telling people to smoke a particular brand of cigarette because they are ‘good for you’. Just like this one, which is an actual advert as seen on television and cinemas in 1950:

This advert is not unusual, and it was among many others featuring desirable occupations like ‘Aircraft Liner Pilots’, “Cowboy Ranchmen’, ‘Policemen’ and many others. Smoking was promoted, and encouraged at every level of society.

And of course the result was that smoking cigarettes was extremely common – in 1955 56.9% of males & 28.4% of females smoked cigarettes, reducing to 20.5% males & 15.3% females in 2013 – this is in America. Other western countries had a similar experience.

This reduction is a direct result of the intensive public education and anti-smoking message  promoted by public health authorities. We are all now aware of the very real link between Tobacco smoking and diseases such as lung cancer, throat cancer, emphysema and heart disease, among many others. Of course not everyone who smokes Tobacco develops these illnesses, it is a matter of genetic and physical loading – some people are more susceptible than others to the harmful chemicals; we all know of people who live to a ripe old age who smoked also.

The eCig Is Born

But it is commonly understood that Tobacco is not very good for you, and lots of people want to quit-but it can be very hard once you get started smoking, it is a pleasant way to pass the time, and the flavor of Tobacco is also attractive to many who like to smoke. Me included. I have smoked since I was about 15. Nicotine addiction is a very real condition, the body craves its daily dosing.

In 2003 in Beijing China, a 52 year old pharmacist  Hon Lik develops the means to produce a harmless (mostly) vapor from a mixture of vegetable glycerin and propylene glycol & liquid nicotine with some flavorings; he was seeking an alternative to his own cigarette habit, plus his father passed away as a result of developing lung cancer.

This early version of his personal vaporizer quickly caught on and developments of this ‘electronic cigarette’ gained momentum. The E-Cig was born. Now you would think that public health authorities would welcome this new alternative which offers Tobacco addicts a way to enjoy smoking that is definitely much less harmful to themselves and those around them. But no. all kinds of rumors began to circulate about the ‘hidden dangers’ & toxic nature of the eLiquids being used in these new devices.

Now it is fair to say that there have been some examples of unscrupulous manufacturers of eLiquid (the juice that is vaporized) putting out toxic products; these are very definitely in the minority. This tended to happen in the early days of eCig development when the market was less aware; these days the industry has matured quickly and the quality of both the devices and the eLiquids has vastly improved.

Dr Michael Mosely is a well known television medical journalist in the U.K and he produced a special study on eCigarettes – this short section is a crucial bit of that documentary which you can see in its entirety if you wish on YouTube, but this section reveals that eCigs are actually pretty damned good, and they offer Tobacco smokers a genuine alternative which can help them to stop smoking Tobacco, and even continue to enjoy the act of smoking without significant health dangers to themselves, or those around them who might passively inhale this vapor:

Public Health Opposition

So what is it about eCigs that public health authorities object to, when it is obvious that they are genuinely a good development? Well if you have been actively involved with getting people to stop smoking, and you have developed an entire narrative and attitude of anti-smoking and then people begin actually what looks like ‘smoking’ all over again you will naturally feel resentful! So it is because ‘Vaping’ looks so much like ‘smoking’  that the powerful public health officials and doctors object.

But this is ridiculous, vaping is not smoking and it is nobodies business if I like to vape; it has been proven time and again that there is no toxic result, and there is not even any nicotine in the exhaled vapor. So we need to examine this somewhat puritanical approach by the health authorities; Dr Michael Mosely’s documentary has helped to spread the word, and reinforce the health benefits of taking up vaping as an alternative to smoking Tobacco.

As a smoker myself I began looking at eCigarettes in 2009, I responded to one of those adverts you see in newspapers, online and in magazines where you send off a coupon for a free trial. The package arrived and I opened it up- you get 2 fully working look-a-like cigarette devices and a supply of cartridges containing eLiquid, I got the 12mg dose and I liked it! I could see this helping me to quit and I have been using eCigs ever since. My breathing has improved and my sense of taste is now back to normal; I am lucky in that smoking did not do much damage to me, but I’m grateful for eCigarettes and I promote them to all my friends who smoke.

I have moved on from these look-a-like models, but many people stick with them, they are convenient and give you the feel of smoking a cigarette when you finish eating your dinner, or for those relaxing moments with a newspaper on a Sunday morning after a cooked breakfast (I love bacon, egg & fried mushrooms!). So yes, eCigs helped me give away the Tobacco and I continue to enjoy the act of ‘Vaping’. Don’t be put off by all these alarmist propaganda posts you see on Facebook about ‘toxic dangers’ – mainly put out by people who do not know what they are talking about, or who have an interest in suppressing electronic cigarettes. Dr Michael Mosely is no shill, he has no interest in this industry other than as a medical doctor.

Ethics, Honesty And Doing A Good Job

The tricksters and bullshit artists online should never put you off, there is such an enormous opportunity waiting for you to explore and use-truly.

The doorway to incredible opportunity
The doorway to incredible opportunity

I’m Sick Of All The Crap

One thing has really prevented me from fully embracing the online community, has made me very angry at times and continues to piss me off- and that is the amount of people online who adopt this sly, slick confidence trickster approach to their internet marketing business.

It has become very fashionable to speak of ‘passion’, ‘education’ and ‘story telling’ – well for a lot of people the entire basis of their online work it is a total ‘Story’; it really is time to ‘drain the swamp’ of the digital community and identify those people who persist in exploiting the inexperience of others!

I don’t wish to get carried away with a rant here, I simply want to present the true picture. It is no longer acceptable, on today’s internet, to deceive and trick people out of their hard earned resources by presenting products and services which do not help anyone but the seller!

I know it can be difficult when you are beginning to understand the opportunity of selling online, who can you trust and what are the real opportunities and which are the outright scams? Obviously there is no simple answer to this, you just have to read and research widely, not just the first few search results in Google.

But the rule of thumb still stands, if something just looks too good to be true – it nearly always is a trap, a way for someone to profit at your great expense.

The fact is that these days you can do very well by being upfront and genuine. The tools and resources available to us all enable you to present good quality information, and a high quality experience for your customers.

It is just flat out true that you can learn and develop skills without great expense if you invest the time and effort to research and look for good quality digital information. I have several degrees and I worked in the corporate space for a long time.  

I made my living from teaching and showing others valuable skills, solving weird problems, setting up equipment costing millions of dollars & keeping it all functioning; I tell you this not to brag, but to say: I have learned considerably more, and have been able to achieve way more than all of this ‘mainstream’ education and employment allowed me to do – how? By investing my time and energy into learning online, from YouTube, Udemy.com, and by careful ‘Google’ & “Dark Web” research – it cost me very little but my time. I am grateful and I do not take it for granted.

Too many people these days take it all for granted and have this very casual, ‘who cares’ attitude! It’s true, but if you go against this trend, and focus, actually give a fu#k about what you are doing you will be streets ahead of your buddies and friends – while they are bragging about everything and saying it is all a scam and online rubbish YOU will be learning how to build websites, how to write more effectively, how do things online, valuable practical skills you can translate into money and a better life.

Even if you are simply looking for a better job, this online stuff is what the world is now all about, you can learn just about anything – truly, and you can offer your new skills to employers who will be incredibly grateful that you can help them, they will pay you more!

I know it is difficult, I know there are a lot of crap merchants and big talkers online – because the digital world offers us all a huge opportunity there will always be those who decide to exploit the inexperience of others, it is just the way human beings are – anywhere you look there are clever tricksters who will always opt for the short-cuts; it is a lot easier to steal than it is to build your own.

But there is the real deal, and it is right in front of you, look a little deeper, spend a little more time, practice – take a gamble on yourself and decide to learn how to install WordPress on a cheap hosting account, then take it a step further and search for a nice theme to install, chip away at it, build your website, add a PayPal button on a post to sell a PDF you have compiled on a topic. Incrementally (bit by bit) you will build something impressive and valuable.

Don’t be distracted or put off by negative people – just quietly and steadily add to your knowledge and skills, nobody even needs to be aware of your ambitions. Never mind about the noise, the egos, the bullshit, just carry on and learn, develop. The internet is available and it is yours, it is valuable beyond measure-but most people do not appreciate what it can offer, they are consumers and wasters, you however are different, and you know it! This is my post of encouragement to all the sincere adventurers, to those who are like myself curious, insatiably thirsting for more knowledge and the means to extend yourself.  If you have read up to this point, I congratulate you and invite you to be more!

 

 

How ReSale-Rights Books Can Make You Serious Cash

Re-Sale Rights products can enable ordinary people without lots of digital skills to make serious money-but what is it all about and where can you get these products?

money

Re-Sale Rights Revolution What Is It?

No matter what people say, there’s nothing more important than money.

Money makes the world go round. It is what powers the internet and drives your car. It is what puts food on your plate and police on your streets. It is the reason we go to work and it is often the source of many arguments. In this new millennium, money is the god and if you serve her well, you’ll be better off.

Sad, isn’t it? Despite thousands of years of evolution, we’re still reduced to one simple material desire.

Your fist instinct should be to fight it, to live out in a commune, or prepper homestead- and touch nature, but that’s hardly a realistic plan. Even living out in the woods, you still need to buy the essentials that you need to live, so once again, your life will be controlled by money.

The only way to conquer this system is to rise above it and play the game to win. What I mean to say is that the only way to prevent money from controlling your life is to have enough of it that you don’t need to think about it ever again.

That’s a nice thought, huh? Never having to think about money again. But you probably think that like the commune idea, it’s completely impractical, and that there’s little realistic chance of you making enough money to live your life the way you dream.

Did you know that more money was made online last year by novices than by seasoned internet veterans? It’s true – there is a good reason for this, novices tend to put more honest energy into their presentations, people tend to respond better to this.

A slow revolution is taking place online and for once, it’s in the best interests of people like you. Amazingly!

There was a time when the only people making money online were those people who knew exactly what they were doing. These people, gurus as they were called, were recognizable and knowledgeable. People bought what they were selling because they had a reputation for providing quality.

But slowly, that quality diminished and people became annoyed with the gurus. The market was still there, but there was a huge sales void. People wanted to buy, but had no where and no-one to buy from.

This is how resale rights products became successful. People understood that there were quality products being created, and that they were being sold by ordinary people like you. People stopped buying from those bigger than life internet personalities and started trusting real people.

This is why resale rights products have been the biggest booming industry in the past five years. Resale rights products are created, marketed and then sold by honest, hard-working, regular people. If you’ve been scared off of the prospect of making money online because you don’t think there’s room in the market for you, then you couldn’t be more wrong.

To learn more about resale rights products and how you can start making money in just seven days, or less check it out:

Re-Sale Rights Revolution

Arbitrage From Craigslist

Arbitrage is the ancient ‘buy low sell high’ but this is a very high tech way of gaining some very healthy profit without doing the work yourself

aujvbanner2015

Arbitrage, you may have come across this word and wondered what it means – it is used quite a lot in business circles because what it refers to is one of the oldest concepts of business known to man – buy at a low price, then sell for a higher price and pocket the difference, or profit. People who run shops buy goods at wholesale prices and then sell them to customers for a higher price-we are all very familiar with this concept. So ‘Arbitrage’ is simply a fancy term for this basic approach.

Now, gaining the arbitrage, or profit potential on services is a novel idea. What if you were able to access a lot of people who are very keen to get things done, so keen in fact that they are willing to pay you a handsome fee- AND you also had access to a large market of highly skilled people who are willing to get these same tasks completed, and completed with high quality results, for a very cheap rate, much lower than the first group are used to paying for them?

Well this almost sounds too good to be true, I mean why are these people not aware of the existence of these skilled people – and why would they be willing to pay a lot more than they have to?

Why Don’t They Know?

Good questions, and really it is a case of simply not being aware of what is out there. Everyday we see people who may not be aware of the options, folks who pay over the odds for things simply because they are in a hurry or unaware there may be much better offers – it happens all the time. People are funny like that, they have all kinds of assumptions and beliefs. For example someone may pay $100 for an item on Amazon that is available for $25 in Walmart, it happens all the time-they enjoy the convenience of getting the item delivered without needing to go shopping.

OK Arbitrage is pretty easy to understand, and Craigslist is a very popular site where certain types of people advertise their requirements for getting all kinds of things done, from business websites to designing flyers, to logos, to writing letters-all kinds of modern business tasks.

The folks posting jobs on Craigslist would not be doing so if they knew there were much cheaper options elsewhere – would they? It is not your responsibility how people choose to advertise their requirements now is it? 

 

Fiverr.com, this is a pretty huge site where skilled people from all over the world offer digital services – there are web designers, writers, graphics people, voice over artists-literally everything you can think of.

Many of them are based in countries such as India, the Philippines and so forth – and a lot of these services are offered for as little as $5, although the prices can reach a lot higher many of them can be got for $10-20. You can have a very decent website built in WordPress for as little as $80.  This creates an opportunity, if you could take the order for a guy on Craigslist wanting a website for $500, you could get it built for $80 and keep the $420. Potentially.

The Craigslist Poster

The people who tend to post these jobs on Craigslist are simply not familiar with Fiverr, there are millions of people out there and not all of them are savvy about what is available – this is simply the case, so it is up to you to offer your services and tell the Craigslist people all about how you can help them. Trouble is it takes a lot of time, who wants to sift through all the jobs on Craigslist, and then try to find a seller on Fiverr to fulfill the job?

Well this is the answer, a piece of software I came across enables you to put any search term in and find all the jobs available on Craigslist-PLUS it has the same search function for Fiverr. This is magic software, and it is called Arbitrage Underdog. This is legitimate and a lot of people have been making gangbuster money from the profit.

21st Century business concepts like this are making a huge impact. If you put a few hours per day into this you can start taking orders. The software allows you to download graphics from the Fiverr seller’s advert to show the Craigslist job poster your ‘work’. This software does it all for you.

Here is a testimonial from ‘Kenster’ a highly trusted dude – he thinks this software is killer, because it is!

This is one of those opportunities that the modern internet allows us to take advantage of, being able to reach different markets and bring them together-this is being clever, this is using your brains.

I would say anyone with average intelligence, and a few spare hours per week can make an extra 500-1000 bucks per week; it is all down to how much effort you put in, but really it does not get much easier than this, it takes a bit of work, but heck, Arbitrage was never so crafty! Check it out for yourself, start making some high tech money from home, you could even make this your full time gig if you work at it-a lot of people have.

I have to say I use this software myself, and it is not like a walk in the park, I like it though, and it has a heck of a lot of potential. Like a lot of things in life, it is really down to how you approach it yourself. Yes you can make money from it, but you have to put the time and work into it, but it beats a lot of other scammy rubbish out there!

High Ticket Affiliate Sales

It is all very well to approach Affiliate Marketing and think about ‘passive income’ – but how can you find really high paying affiliate programs where you do not have to make thousands of sales just to make a few dollars, where are the serious high paying offers?

Luxury & High Ticket Affiliate Programs
Luxury & High Ticket Affiliate Programs

Affiliate Marketing is popular online, why? Well because it is one of the easiest ways to make some money! You don’t need to create your own product, you can help other people by informing them about quality products they may not be aware of, plus it does not require a lot of technical skills to position yourself – sure you might have to write articles, or produce videos but these days you can use lots of online tools and resources which are easy to learn how to use.

OK, a lot of us know that this affiliate marketing can be profitable, but what about finding decent products to write about, or present on a video-you can’t get rich off $7 eBooks, or even $20 products.

How about something where you don’t have to make too many sales, or that pays out $1000 or more for one sale? So-called ‘High Ticket’ items are what we need!

Build Quality Blogs – Produce Videos

A friend of mine runs a blog about flying air craft – he happens to like anything to do with planes and flying, so he has lots of pilot lessons affiliate links, chartering private jets and even aircraft manufacturers affiliate links-yep you can make a percentage from someone buying their own executive jet, you don’t need many sales per year to bring in some nice cash! Of course his blog is top quality, and he has built a healthy readership of people who have the means and interest in the topic to make purchases.

This is another aspect of eWriting, we can consider ourselves as being ‘Media Companies’, this is the way modern business is going. If you think about it, a lot of business types need to produce content, in today’s digital world content is King (I’m sure you have heard that one before), and it is true that high quality content builds business – from furniture retailers to medical centers, everyone is putting out their branded content to keep people informed and interested in their businesses. eWriting is the major skill of the 21st Century, like I say on this site.

High Paying Affiliate Offers

So where do you find some of these high ticket affiliate offers, how do you sign up to get the big bucks? Well, I’m glad you ask – I have produced a data base of some of the really juicy affiliate programs that I have come across over the years. Each one pays very decent commissions, and yes I have included a private Jet charter program that pays a minimum of $250 for each sale of a charter, Exotic Car Rentals, Luxury Watches, even Hovercraft which can pay $1000 per sale (Conditions apply). 

There is a private yacht charter for those who like to sail the Mediterranean for their holidays – to Medical procedures, to Web development, look there are a heap of high ticket affiliate programs where you can seriously make some big money by letting interested people know about these products through your content.

If you want to grab your copy of this high ticket affiliate data base, on a searchable PDF all you have to do is Sign Up On The Sidebar with your best email address (no bogus ones thanks!) You can start producing your own content with your links included to get semi-passive income coming in for you. Free of charge as a reader of this site.This is a genuine resource-and you can’t find these programs easily!

If you want to explore how to go about being effective and learn the online secrets of affiliate marketing you should check out Mark Ling’s ‘Affilorama‘, a FREE training site for newby affiliates – it is high quality and completely legitimate, I learned a heck of a lot from Mark’s site myself. He has some high end training and ‘done for you’ affiliate options that you pay for, if you want that-but for just learning the ropes and getting started, there is nothing quite like his FREE course anywhere else. No B.S. 

If you want to grab this fantastic collection of high ticket affiliate programs so you can get started on your own projects simply enter your best email address on the sign up applet- and you will be sent the download link almost immediately, although it can depend on your location, it might take a few minutes, also check in different folders of your email – including the ‘junk’ if you have trouble finding the message. 

So What Is The Best Way To Make Some Money?

 

marketplace

This question is one that I am asked by many people, probably thousands over the years, it just gets asked over & over again-the answer is kind of obvious, but a lot of people don’t like to accept it, they like to carry on thinking there are secret methods, clever tactics, powerful software and genius marketing angles which the successful people all know and keep to themselves.

And to an extent there is some truth in this, we all know that having something desirable, valuable for sale is essential, and that you must then present this item, or service to the right audience, in the right way in order to gain sales. Simple right? Once you have this all in-place you merely rinse & repeat.

Sure, but the devil is definitely in the details. People I have worked with and helped in the past all knew this basic principle. You know it, it is just obvious! But, sourcing the products, preparing them for sale and then being able to advertise to the right customers is damned hard. Otherwise everyone would be successful, we would all be retired and simply counting our money!

Fact number 1:

Work is involved – it takes work, effort, time and energy to begin, set up and maintain a sales system.

Fact number 2:

It requires knowledge and learning to understand what people are looking for, discovering what people want and then offering this to them-so many people come at this from the wrong angle and try to convince people to accept something they build, or make without first researching if anyone wants it!

Fact number 3:

Resources & money are needed to set things up – you absolutely need certain items and conditions, systems to be set up and available. You need to obtain either inventory, or human resources, or the means to deliver your service/s or products. Even if you are ‘Drop Shipping’ you still need to present your items; and you need to find good sources of wholesale products! 

So, for the vast numbers of people who don’t have the necessary skills to build their own sales system, a website, an online means to present their goods or services and then promote them to the right audience/s-the only solution is to purchase the skills of others. This is fraught with risk, because you don’t necessarily know the true capability of services. But this is definitely how a lot of entrepreneurs operate. You do not need to possess lots of technical skills, you just need the seed capital to get stuff built!

Services like Plato webdesign for instance provide a full service for smart, switched on business builders who simply may not be aware of the online side of things! This company is remarkable, one that I have used myself on occasion when I have been busy. My own web building company also provides a ‘done for you’ option – Web Star Services we have helped plenty of business builders get their eCommerce or membership sites up and running. These are High End services, not your average suburban hack shop!

If you have money but no skills you still need to know what you are doing, but at least you can get things done – this is how a lot of my associates began. By investing in existing infrastructure you can build empires.

It can be surprising how little you need to to get started. A ‘done for you’ website can be built, managed, promoted and content created for around $20,000 – OR you can purchase an existing site. By buying into a working online business you escape all of the problems – but discernment is needed for choosing the right site!

There are no overnight successes, but there are quick results if you know what you are doing, choosing to have a build done for you by people who are skilled, this is the best approach if you can’t build yourself! SEO, Advertising & content Marketing are the avenues to online success, there are many channels available each one represents a different marketing opportunity-you need to rise above the obvious dimensions of these platforms and regard them as your tools for selling whatever it is you want to sell.

 

Live Long And Prosper!

Star_Trek

Star Trek What It Teaches Us About Marketing

I am a ‘Trekkie’ from way back. I was 11 years old when the first episode was broadcast in July of 1969 on the BBC in the U.K. From that first episode I was enthralled – I had been a Dr Who fan for years prior to this, and I loved Science Fiction books, I was a complete Nerd as a kid!

But Star Trek had a different quality to all of the other offerings, it had superb technology and accurate science, but it also had a style and sense of humor, often making ironic fun of itself; it was totally believable, as though someone had actually reached into our future and brought back footage to show everyone, perhaps not every episode but the ‘vision’ was powerful in total effect.

Very quickly the language from Star Trek began to diffuse into popular culture, people quoted ‘Beam me up Scottie’ when they were in trying circumstances, or ‘Sir, the engines canny take much morre!’, ‘Fascinating’ & ‘That is not logical’, ‘Warp Drive’ were widely adopted-when the language of a show becomes widely adopted it enters the public arena and becomes culturally assimilated.

But the Star Trek universe seemed to have an influence beyond the usual blatantly commercial off-spins and merchandising.  This was no ephemeral fad, the position Star Trek now occupies in western culture goes well beyond mere entertainment- it is a true phenomenon; the technology and even the values of the Federation have become serious influences.

Other Science Fiction productions have been popular, and have also influenced society in ways that are often surprising when you look more closely at them. There is a valid sociological idea that we build our own future by imagining and creating the shape of new technologies, and importantly the character and details of how we could live into the future.

We are all familiar with ‘1984’ by George Orwell & ‘Brave New World’ by Aldous Huxley as projections of a future that is not so grand – in fact they are dreadful, frightening and downright disturbing – not at all what we would wish for our future descendants!

Conspiracy Theorists?

There are current social commentators and philosophers who regularly alert us to the alarming similarity of what is now happening, and what is definitely developing towards the realization of these dark visions of our world. Too often the mainstream machinery dismisses these people as ‘crackpots’ and ‘conspiracy theorists’; all too often this is way too convenient and lazy minded – we would do well to consider exactly what is taking place in our time which is not matching the positive vision of Gene Roddenberry.

Star Trek as a positive affirmation of humanity is certainly a large part of its general appeal. We like to imagine human beings as being noble, striving for the well being ‘of the many’ – the Vulcan aphorism:  “Logic clearly dictates that the needs of the many outweigh the needs of the few.” is in-fact one of the primary concepts underpinning democracy, you might say it is the essence of it.

The ‘will of the people’ is taken from holding elections; but those who control the choices, who actually determine what we can choose from are the real holders of power!

We as collective groups of people living in our different countries often fail to understand that the few who actually provide the options we select from, do not necessarily operate in our favor, nor do they have to be democratic!

The enormous power of the financial groups who control global currencies, glimpsed in the institutions such as the IMF, The Federal Reserve, The City of London – here we can clearly see great power being wielded that is completely independent of our legal and political structures.

We are oblivious, for the most part, of the covert world behind financial institutions; the people who wield the true power of our society are not visible, or talked about in magazines, talk-shows and gossip blogs. The vast majority of people could not care less about politics, or the lives of others-we are essentially a narcissistic, selfish and shallow society whose only true ambition is to make more money and indulge our fantasies, fulfill our dreams of avarice.

In the universe of Star Trek money has completely disappeared, humanity has developed fusion technology which removes the need to purchase energy, which is the basis of ‘money’ – money represents quanta of energy, which we know is the ‘capacity to do work’ from our high school physics. Money simply represents the ability to wield resources and mobilize ideas – the billionaire invests in other companies so that they can enact their projects, this is the way that energy is transacted.

It was in the early 1900’s that Nicola Tesla developed a means for sourcing electrical energy from the space around the planet, and then transmitting it to people through the air, like radio waves! Don’t believe it? 

famous-tesla-tower-erected-in-shoreham

This is the famous transmission tower Tesla built, but he encountered problems with funding, always he was betrayed and misunderstood and very badly treated; his ideas were just too advanced for the times he lived (they still are!). His being Croatian, and English not being a strong language for him, his natural sense of playfulness and humor, the myopic financiers and investors-all of this conspired to defeat his efforts.

Really a very sad story. But Star Trek is very closely related to Tesla, this same sense of vision and possibility, together with enormous intelligence and technical ability is the world Star Trek presents.

If Tesla had developed a more entrepreneurial approach perhaps our world would be very different today. As it is he gave us the technology of Alternating Current which is the mode of electrical power generation and delivery in use around the world. Edison hated ‘AC’ and pushed for his Direct Current model – but it was Tesla’s work which gained favor, despite Edison staging all kinds of demonstrations of the perils of AC. Edison was a complete fraud, but he is the ‘genius’ that kids get taught about in high schools – Tesla barely rates a mention and only because it is obvious he gave us ‘AC’!

What About Star Trek And Us?

So how does the writing of an ex L.A cop, Gene Roddenberry, and the emergence of Star Trek with it’s ‘good guys in space’ theme, faster-than-light propulsion and its world of the ‘Federation of Planets’ relate to internet marketing and being an entrepreneur?

Just look at it, a global community of fans who meet at conventions, spin offs everywhere, film franchises lasting into our own time-and beyond; even a satirical spoof movie ‘Galaxy Quest’: it is a multi-billion dollar enterprise (pun intended!).

If you can build an appealing concept, and attract people you have a business. Not all of us can be as creative as Mr Roddenberry, or as fortunate in being understood. We can however present our ideas, products and services to a huge market. We no longer require the middle men, the agents and producers – we have WordPress, graphics, video and the WWW!

Just think for a second what this provides, a little SEO, a little promotion on social media and there you have it. Of course it is never that easy! But when you consider the obstacles people faced prior to the internet, it is a walk-in-the-park by comparison.

The mass market of 4+ billion people can be reached through using multiple channels. Facebook alone is enormous, people simply do not understand the opportunity it represents because of its superficial role as a social media content platform.  The advertising spend needed to reach 10,000 people is insignificant compared with the cost of Television, or Radio, Newspaper advertising – somebody with modest means can indeed launch their message, use YouTube, Twitter, Facebook, Pinterest and genuinely reach specific demographic groups.

If you can understand what this means, you will be able to commence leveraging the opportunity – THIS is what eWriting is all about.