There is no excerpt because this is a protected post.
Why WordPress Is King
If you have been online, and looked at website builders for any length of time, you could not fail to have seen that WordPress is very popular. Commencing in 2003 the version of WordPress which has evolved into a ‘content management system’ is driven by an SQL data base, an administration back-end that enables you to build a very broad range of website types.
New players often get confused about WordPress, and this is perfectly understandable because of the dot com platform which is also pretty good as a public blog creating platform. But for serious contenders, people wishing to own their own sites and develop a unique digital presence, the software version of WordPress, headquartered @ WordPress.org, offers a powerful, professional site building system which is remarkable in its versatility.
There are contenders in this very active field of website building platforms, and there are always options and alternatives that have their loyal followers; indeed it is sometimes practical to use different platforms for particular objectives. Joomla is one of such contenders, and Joomla has some significant features which make it very attractive.
I have used Joomla in the past and I have to say I am impressed. Also a content management system, and also having a large range of options Joomla is rock solid and highly scalable – it powers some big businesses out there. However, the technical demands for using Joomla are considerable, for non-technical people it is way out of reach. You do not need to be a coder, but the level of detail involved with producing websites is often time consuming, the learning curve is too steep, because of my IT training and experience I was able to achieve what I intended, but it took way longer than I would have liked.
Drupal is yet another offering, and once again this is a content management system, I also investigated this to build a site. Drupal has lots of themes and templates, it is powerful, secure, versatile but the technical skill level to build and maintain even a simple website is even more rigorous than Joomla. For people who are not particularly skilled with digital media the time factor is daunting to scale the learning curve!
All three content management systems, Joomla, Drupal and WordPress are ‘open-source’, meaning that the code making them up is completely open to everyone to use, edit, modify and even sell. All three systems are distinct communities, made up of people all around the globe:moms, dads, engineers, scientists, grocers, students, ordinary people 🙂 There are some others also available, and they also have their communities.
The Big Advantages Of WordPress
What makes WordPress more appealing than these other equally excellent open source web builders? Really it is the balance of:
- The level of difficulty in learning how to use it, combined with the
- Results you can attain, together with the
- Time needed to achieve the final result
On balance WordPress outstrips the alternatives because you can build great websites much more quickly. This basic fact is the major reason. This is certainly why I normally choose WordPress for my projects, along with some other factors.
So what can you build with WordPress, just how versatile is it really?
If you take a quick look on the wordpress.org site you can see a list of well known companies who use WordPress to power their websites – from Disney to Adobe so you can see that serious business uses WordPress; these businesses could easily hire a professional website developer to build whatever kind of site they wanted, but they chose WordPress. There are other reasons, beyond efficiency of build time at play here. The big advantage in using WordPress is the fact it is fantastic out of the box with being optimized for the search engines, the site structure you can attain quickly with ‘permalinks’, the clean coding. WordPress is truly a ‘Sweet Machine’.
From simple one page sites, to huge corporate publications, to membership sites, eCommerce shops, personal blogs, all kinds of ‘niche’ based sites such as this very site, directories, city portals. Along with this core versatility there are thousands of php applications, called ‘Plugins’ that can be applied in combination to achieve different functionality. These additional functions can range from additional fonts, to complex directory systems, mapping, eCommerce shopping carts… The list is simply mind blowing, and many excellent ones are free – there is also a huge market for premium plugins that are sold along with frameworks and themes.
Huge WordPress Industry
There is a large industry around WordPress, and the ever growing community of users to provide innovative extensions and features. One of the biggest aspects of this industry are site builders.
The core functions of WordPress allow for all kinds of building, the native ‘wysiwyg’ editor can be enhanced to provide a word processor style tool bar, this is fine for general site building. However, the demands for modern web pages have evolved, time is always a massive factor for project deadlines and commercial pressures – these site building tools allow us to generate attractive and functional pages even more quickly, they have a modular architecture, which means you can place entire divisions and blocks of content containers directly into the page.
Entire site systems have been developed, Optimizepress is a hugely popular platform which took the core open source platform of WordPress and shaped it into a massively useful tool for commercial use. I used the first version of Optimizepress (the clue is in the title) this was back in 2011 – the results it produces looks a little ‘dated’ now but can still be used. Optimizepress 2.0 was released in 2013 to much fanfare and acclaim. It seems many players use this for everything-you can build landing pages and fully featured ‘funnels’ and membership sites. But it is not cheap, and it is also pretty techy. I do not use this version, I looked around for other options and found a really great tool.
Thrive Themes are producers of WordPress based extensions, themes, site builders and content tools. I have used their content builder, not on this site because I am aiming for a publication not commercial pages; but certainly on a number of other projects. The big advantage with Thrive Content Builder is speed and the quality of results.
Learning how to use WordPress is one of the best things you can do for yourself, it allows you to develop all kinds of related skills, using hosting accounts, building pages, writing articles, networking with other online people, web development skills you can re-purpose through offering your services to business and people wishing to build an online presence, SEO skills… you could say that learning WordPress is a ‘gateway drug’ to the digital economy. The internet is crammed full of WordPress tutorials, the skill level is within most people’s reach. This is the big advantage of WordPress, it allows non-technical people to easily participate in the digital revolution, Liberty, Equality and Fraternity! Do yourself a big favor and get stuck into discovering WordPress, it will pay off in ways you probably can’t even imagine at this point.
One of the big questions about using WordPress CMS is that of security. Being so popular, and because many inexperienced people tend to use it a lot of WordPress sites are ‘wide open’ to even newbie hackers, the big trick that is most often employed by these irritating and negative oinks is ‘brute force’ attacks. Bots are available to download which challenge the passwords on a WordPress site, automatically, and many people use ‘Admin’ for their main account – it is a simple matter of running one of these bots and within an hour the site can be breached, defaced or even deleted and all your hard work is Kaput. NEVER use ‘Admin’ as your main account name, and defending your site is a simple matter of implementing a free security plugin.
Let me put it this way, I have used WordPress actively since 2010, built dozens of different websites and I normally have at least 7 sites running at any given time, I have been ‘hacked’ once, and once only; this was before I was fully aware of what security options were available. What security plugin do I suggest? Wordfence, this is the only plugin you need, it is reliable, almost bullet proof and…Free, but you do need to set it up properly, and activate the firewall rules.
Gaining SEO Benefits From The Beginning
Building a brand new website with a domain you dream up is a long, hard road. Of course it is great to have a fresh project and a totally unique brand name. The current state of play online is extremely competitive, there are business entities with enormous resources to throw at their online efforts – if you are a solo-preneur striving to build your empire it is a struggle.
One way of gaining a lot of SEO power easily is to search out expired domains. There is nothing new about this, but the methods now available can make a big difference, the really valuable domains are always snapped up pretty quick; but if you are diligent and apply some of these ‘free’ methods you might just grab yourself something that could change your life. If you can find domains with good all round metrics – NOT just ‘Trust Flow’ – it can mean your project gains favorable ranking, good news!
Dom Cop is my favorite source of expired domains, also this is used by a lot of SEO people so you need to be on-the-ball. This recent video from Josh MacDonald goes through how to snap up good domains, process and eliminate the spammy crap and quickly spot the high-value ones. All using free tools, it takes a bit of work and attention but hey, the results can be literally life-changing. Check it out.
The secret weapon of many successful online entrepreneurs is ‘WordPress’ – the software content management system which enables non-coders to seriously disrupt the web development space, it is no longer the sole province of tech experts. The sheer versatility of WordPress is a game changer.
A Fully Functioning Professional Business Website
Long gone are the days when having your business website coded by a designer/developer was the only option.
I am not talking about clunky free software that results in something that looks like it is from 1998, these days WordPress is a slick professional platform that can produce a very wide range of websites-very good websites indeed.
People always get confused about WordPress because of the dot com version that is widely known as a blogging platform. The WordPress I am talking about is the software version from wordpress.org – this has an SQL data base driving it and is hosted on private hosting accounts – this means your own rented piece of cyber real estate which nobody else can interfere with – it is the only way to operate in today’s digital business world.
Anyway, 25% of all websites on the internet today are based on the software version of WordPress, it is a content management system-which simply means it has an administration back end with which you manage your pages & articles, your content and styling is produced using a word processor style ‘wysiwyg’ editor, themes (a bit like templates) you can also apply CSS if you want to get adventurous (it is not hard) and a whole raft of software plugins which enable you to add all kinds of additional functionality. It is a sweet machine!
And no, you do not need to know coding to produce excellent quality sites, although if you do pick up a little CSS & know some basic HTML tagging it will help you, but absolutely not required. The page builders now available have made it even easier – but you still need to have some idea of what you are doing, where to position sections, and how to produce different results. ‘Divi’ type page builders are now everywhere. Beaver, Thrive, Pootlepress, SiteOrigin – you need to choose one you resonate with.
Here is a great tutorial which takes you through building a superb, very high quality website you can use for your own purposes, or build for a local business. The step-by-step approach is easy to follow and everything is covered, very thorough. You will have the confidence and skills to make your own beautiful WordPress site, you can include a blog section also. The tutorial is from my associate Josh from wpsculptor.com – Josh is very thorough and provides step-by-step instructions a toddler can follow.
There are many WordPress tutorials available on YouTube, finding out how to use this software is not the hard part, the hard part is actually taking action and having the patience and resolution to apply what you learn!
And This Is To Build A Professional Site Using The ‘Divi’ Theme, A Modern Theme That has a page building tool- I recommend getting the Bluehost hosting as opposed to Hostgator, they are more reliable and it is a faster system – I used Hostgator myself for a few years but it changed and the level of support is not good.
If you want the very best WordPress hosting available WP Engine is the way to go, this is for the truly serious developer and site owner seeking the fastest site speeds – I include it because some people want the very best, and this is about the best available, Bluehost is good, but WPEngine is better.
You can get the fabulous Divi theme right here – Elegant Themes have many other themes which are great for different projects, all for the one low price – I can recommend them, they also provide a lot of good user support and a very active forum where people report the problems they encounter – it’s pretty good!
A lot of people go to the Themeforest site and pick up all kinds of specialized themes – these are expensive and in my experience more trouble than they are worth, they are too complex and the coding is not always clean. You can gain professional results with Elegant Themes, but it is all about having options this is what identifies the professional operator, access to options that suit specific circumstances, online is never “generic”. Other good WordPress themes which I have used are:
- StudioPress – GENESIS Framework, This is an actual framework that is designed to boost your site with very powerful silo-type structuring and some of the cleanest coding in the business. Google loves Genesis sites! You will need to learn how to build with Genesis but it is not difficult, it is a development on the WordPress system, this is seriously good.
- Woo Themes – The Woo company is based in Cape Town, South Africa and they are the people who produce the very famous “Woo Commerce” eCommerce system used by millions of web shop owners. As opposed to using something like Shopify, or Volusion where you are committed to being a customer of their platform, you can be independent with “Woo” and own your assets, it is a personal choice. Anyway, they also produce a lot of WordPress themes which are excellent, some free ones, top quality and superb coding!
- OptimizePress – this is the Go-To theme for a lot of internet marketing type people. This is also a framework style development, you can produce a dazzling range of results, from simple sales pages to very large membership sites. Chances are the gurus you are signed up with and the last shiny object you purchased was from an OptimizePress site, expensive but excellent versatility and quality.
- Thrive Themes – Another European company, these guys are good. Their page building technology has changed the game for many web development businesses, mine included! They offer themes and plugins to enable you to produce a spectacular result, if you have some money and you want top results, Thrive Themes are brilliant.
I have included this section as way to help those people who may not be familiar with WordPress, it is the result of my own experience and using the products, I have included links to the companies mentioned, some of them are affiliate – but most are just plain links. You may not be aware, but an affiliate link does not add any charge to you at all – I never provide links to anything I have not used myself and found to be genuinely helpful & of high quality, there’s no point otherwise!
If you discover that you need help, or advice or guidance by all means give me a shout, I have been known to help people – it is no shame to seek out assistance it is how we learn and grow. I have been working with WordPress for 7 years now, I think it is still the very best way to learn about internet business – sort of like the ‘gateway drug’ of internet marketing, basically you can build whatever you need with it.
SEO What Is It And How Do You Do It?
This series of articles is an audacious and comprehensive look at the current state of play concerning Search Engine Optimization, hereafter just labelled SEO. This one area of the digital space represents a huge range of activity, opinion, professional conflict, online success & failure and could be termed the “Holy Grail” for all people who own a website, or build an online presence of any kind.
There is a massive volume of materials online addressing this SEO business. Rather than re-invent the wheel, and articulate the usual generic information that endlessly does the rounds of forums, presentations, social media & blogs I will make some assumptions about you, the reader: I will assume you are familiar with the basic definitions of SEO being a set of methods, practices, tools and techniques which all have the same objective: To maximize the visibility of any online entity for a targeted audience, and derive the most favorable position for specific context search. The outcome desired being: maximum possible relevant traffic.
Actually the reason SEO is such a persistent topic, and never seems to be concluded is because it includes everything that we can do online! What do I mean by this, and have I lost my mind?
The relationship between ‘search’ and publishing online is not the whole story. Certainly since the emergence of a single, major search business dominating the industry: Google, the online community has been single minded about needing to obtain ‘page 1’ positions for their sites, videos, social media profiles e.t.c; but this is obviously not the entire picture. People do not always search on Google (or Bing, Yahoo, Alta Vista for that matter), and now there are a multitude of possible ways published content can be syndicated, discovered and consumed.
So, you can see that everything we do with our published content will influence how that content behaves online, what makes one item more visible and available over another is not simply its ranking position in the Google index, there are a whole range of other variables which are not generally discussed in SEO materials, but are crucially significant to the outcomes for online content – which includes all that we publish online. It is all of these other variables that now strongly influence the visibility and availability of published materials online. So-called ‘social signals’ usually is applied to this ‘other’ dimension of optimization, but is this strictly accurate and is there a lot more going on? Certainly. This recent article addresses the ‘social signals’ issue very well, and brings in some important details that seem to be always left out of the mix!
Defining what is meant by this over arching label of SEO is so often the beginning of the problem. This is where any attempts to describe and reveal what SEO is invariably stand or fall. We are compelled to start breaking down our definitions into sub-categories: on-page SEO, off-page SEO, Video SEO, article SEO, site map & XML SEO…
To understand what is going on you have to take a wide-angle view: published materials online are organized and indexed by machines, but consumed and worked with by human beings. Therein lies the margin which SEO practices operate within. To consciously intend a specific audience to see, and obtain access to our published materials we have to be like an Architect. Like all good construction, foundations are key to whether your building stands, endures and succeeds in its purpose.
In this little project I am confronting the Leviathan, awakening the Kraken and eluding the Cerberus of the SEO gate keepers, I am adding my own experience and learning to that of a considerable body of established wisdom. I will refer to some contemporary wizards, and compile the present cutting edge insights from some very clever and talented exponents of the field. SEO is an essential set of skills for anyone who operates beyond the scope of a simple user of internet resources, it is not ‘dead’ because anything that we publish online can be optimized and built with a specific target in mind, and that is what SEO actually is, how we go about building and publishing online.
Myths And Persistent Mistakes
A lot of talk about Google algorithm updates has yet to really sink in. Panda, Hummingbird, Payday… – they have all impacted the way sites and other published media are ranked on Google’s index, the overall name Google engineers have given to the set of algorithms in use is ‘Hummingbird’, so this is not merely a single release (Page Rank was retired).
One persistent habit is in how people decide on domain names – for some reason exact match and keyword loaded domain names are still being considered and registered. besthamburgersohio.com type monstrosities still prevail. Forget keywords in domain names and aim for building a brand – this is the current advice from Google, and it makes complete sense. No search engine is going to give you an advantage by literally spelling out your business, or your keyword topic in your domain name.* While this is definitely good advice, exact match domains DO seem to work in some circumstances, so I am not going to be prescriptive about it, it is one of those ‘grey areas’ – being flexible and responsive about SEO is necessary, conditions change, so do opinions – so keep researching, keep testing!
Backlinks are always sought after, and sure having highly relevant links from authority sites provides a boost; link juice is still powerful! But of course we need to be very discerning when it comes to link building, quality definitely trumps quantity – and even no-follow comment links can still provide link juice, I have proven this on my own sites, but they need to be from sites with good metrics to gain anything from them.
So-called PBN’s have completely changed. It is now common knowledge that link-farms, and contiguous footprint site wheels have been vanquished and outed; you just do not do this any longer if you are serious about your optimization!
However, the practice of acquiring expired domains that possess good metrics, and then placing quality content on them – often from using the ‘Wayback Machine’ and copy/pasting original content, if it is relevant and of acceptable quality-is very current and effective. Place your target site link on this type of site and gain the benefit. The trick with this method being that you need to use non-SEO hosting, as in just ordinary hosting, separate the sites with different IP’s, use any kind of WordPress or commonly used template – ‘Natural’ is the keyword and also quality. You can’t expect to retain ranking with poor content and badly written articles. Avoid ‘spinners’ if at all possible, but if you absolutely must use them, edit the results to make sure human beings can make sense of it!
One of the big tendencies among webmasters, or people who build website property for a commercial reason, is to look for short-cuts and magical software. Tools and tricks can certainly assist if used sparingly and mainly for analysis, but the strongest results are definitely gained from solid, high quality site building, and content creation – if human beings find your stuff of value and of interest your SEO will see strong returns. Blackhat legends and myths continue to attract a percentage of onliners, this is simply the way of things, but their results are seldom consistent and are also fraught with peril, why take the risks – it is better to gain incremental, but solid results you can rely on, surely?
Different Schools And The SEO Clever List
The internet has always been a medium that produces ‘legends’, ‘Heroes’, ‘Villains’ and of course ‘Genius’. Most often it is those personalities that quietly build their own empires, methods and discoveries, the ones who simply get on with things and don’t tend to lurk in forums and make a lot of noise about themselves who can offer the most value – the trick, as with any private club, is knowing the right contacts and possessing the acumen to recognize the ‘real players’. Many people believe they are ‘in the know’, and in fact this is an old marketing trick; how many high ticket masterminds have been maxed out using this old chestnut of ‘secret inside know-how’? Too many to count 🙂
Regardless of this internet cult of personality, the measure of any practice is always Results; gaining the desired results has to be the determining metric.
With SEO the results are pretty easy to determine for all. Your web properties either do well in search results and syndication, or they do not. As a further result your business either flourishes online, or less so.
One of the really big advantages of using WordPress is the range of plugins available – and in terms of ‘SEO’ there are many options that enable adding ‘Meta’ information, ‘Schema’ and all kinds of on-page optimizations – many are free, like the All-In-One (my particular favorite) & ‘Yoast’; there are also some highly effective paid options which can really provide a boost, investing in something like the ‘Project Supremacy-SEO’ plugin can make a big difference!
As with any sphere of learning and practice, SEO has its ‘mainstream’ body of information – generic SEO proliferates online, and also its more esoteric aspects, or the more inner-circle information which is not widely broadcast. However, the times have changed, and much of SEO is really about the details that most people are too impatient to persist with. Results are seldom rapid, and your average dabbler in SEO just doesn’t stay the course. But results can indeed be won for the diligent and the receptive student.
For example, the technical information for performing the removal of a large brain tumor is no secret, you could find out from text books in a library, and of course online – but not many of us would be willing to offer our services to a living patient as their surgeon after reading this information (there are famous stories of people who have done just that), because it requires a lot more than simply knowing what is required to successfully carry out such an operation. We need experience and the development of practical skills, a wide list of attainments.
Of course being a skilled practitioner of search engine optimization is not quite the same as being an accomplished surgeon, but I think the analogy is a sound one, we live in times where finding things out is not hard, in fact we all have access to the entire body of human knowledge if we take the time and effort to engage with it! What is difficult is acquiring skills, putting into practice what we discover, and thereby becoming expert in our field. There is just no short-cut for this, unless we gain the co-operation of those who already have this skill.
Links are the most basic elements of all online traffic, the link occurs as a result of how the ‘WWW’ is built. The ‘web’ aspect of the internet is made up of published content being inter-connected to other, relevant publications. There is a lot of activity around link building, people seek to gain an advantage by creating the ‘right kind’ of links. What are the ‘right kind’ of links then? This has changed enormously over time, and with the various modifications to the search engine algorithms which seek to refine and exclude obvious ‘tactics’ – the gamesmanship involved with this can be insane; here we find a lot of those ‘legends’ and ‘mavericks’ referred to earlier. This article recently published is among the best surveys of the current state of play regarding link building, the problem being that conditions are liable to change, and change significantly!
SEO being such a vast subject has many such specialists. As a student and provider of SEO services I have encountered a lot of different approaches from various people, many changes have taken place over the past couple of years, more and more people have come online, and many more have understood the big opportunities now available to us all. Among the many SEO educational offerings that are presented you can actually learn a huge amount without needing to pay, it depends how motivated you are, all learning demands our time and attention – with SEO you also need to practice and implement; many students seem to get caught up in the technicality and theoretical angles and treat it like a form of religion! Heck, the whole point is that your sites obtain traffic, right?
One of the most valuable sources of SEO training I have come across is Source-Wave, the founder Alex Becker is now pretty well known among internet marketing circles as he is both successful, and a positive dynamic personality with a genuine sense of humor.
While the price of entry to the Source~Wave University is @ $47 per month, they also provide plenty of free training videos which are on their YouTube channel.
For these reasons also his presentations tend to attract a big mix of people, those who are seriously committed to learning, and those who just enjoy trolling and commenting whenever large groups of people are involved. If you are just starting out with studying SEO, and online business in general, you can do a lot worse than to sign up for the free training from Source-Wave. These guys also offer a lot of paid options if you want to take it much further, and the products and tools are of a high quality. The beginning point that Alex Becker had was with another provider of online skills training, and this is OMG.
‘One Man Gang’ is the full title behind this organization, names associated with SEO & OMG are: Kotton Grammer, Stephen Floyd, Gregory Morrison, Joe Marfoglio. The business has an almost underground image and is the brainchild of two long-term online campaigners: Mike Long & David Mills. Joining OMG is not cheap, but the training and most importantly the support members receive is of a very high standard. The crucial element in any training is the student, it makes no difference just how fantastic the training is if the student has a lousy attitude or unrealistic expectations. It is one of those common internet sayings that no information is ‘new’ and that you can find out anything you want IF you know where to look; all true but the devil is in the details and if you have good guidance and help your learning outcomes are going to be accelerated. The community angle is very valuable with OMG and if you are deadly serious in your intent to learn and succeed this is among the best available internet marketing training currently available – but not cheap, as in around $6000 to join @ 2016.
The Real Guys
Another good quality source of online training, including SEO is provided by three guys who have been in the business for a long time: Eric Holmlund, Paul Counts & Jeff Wellman. A very good way of introducing yourself to internet marketing training especially if you are a complete ‘Newbie’ is to sign up for ‘Eric’s Tips‘ – this is completely free of charge and delivers an episode covering each aspect of setting up your online business from ground zero each week, in all about 80 episodes. I can personally vouch for the quality of this, and for free is actually amazing value! I do not have any personal relationship with these guys, I am simply passing on my own experience. The Real Guys promote themselves as being ‘Christian’ and men of good intent, which I accept as being sincere, but this does not mean they push their beliefs down your neck either, it does not seem to have done their careers any harm!
Hailing from Cheshire in the UK, Matthew Woodward is something of a maverick and all round good-guy, he had his start as an online game geek who developed lots of skills. Matthew worked as a corporate SEO guy but left it all behind to follow his own path, and he built his now famous blog in 2013. SEO is Matthew’s true passion and he is extremely generous with his information, I strongly advise you to subscribe to his blog and dig in to the materials if you want to learn some cutting edge SEO. I have a soft spot for Matthew because he is from my home county in the U.K and he is just a very clever and well intentioned chap-he has also gained considerable personal success. However I have no commercial or personal connection with Matthew beyond being reader and subscriber of his blog, in fact I have been inspired by his blog to push forward with my own projects-highly recommended!
A truly valuable resource for learning practical everyday SEO that is genuine – and lots of advice and case studies from people in the trenches who are building their own career paths from their skills online. I personally derive a lot of help from these guys who generously post a lot of free materials on their YouTube channel. These guys also offer products if you wish to take them up on it.
The stalwart source of all that is good and proper about SEO, this resource is often used as THE authority to back up methodology – this would have to be one of the best accounts for what is involved with SEO available, and it is absolutely free of charge so if you have always wanted a clear, well written account of search engine optimization here it is!
Blog Tyrant is the title of a well established and very useful blog. The author Ramsay is an Australian young man with considerable talent and insight. Ramsay offers some straight up value on his now pretty famous blog he has a good sense of humor (always a positive sign of intelligence in my book) and some impressive connections, if you want to see how to build a successful blog, explore SEO, explore many aspects of eWriting in these times, ‘Blog Tyrant’ is highly recommended!
Josh is a computer science student at Toronto University, he is very interested in SEO and he publishes some very useful videos – the standard of information is very high and he gets up to some interesting projects. If you are interested in solid, long-term SEO (not ‘churn&burn’) take a look at his vids. Also he has a blog and some associates who are also involved with experimenting and implementing SEO.
Concluding Thoughts For This Section
It is pretty clear that optimizing all that we publish online is the way to go, why not derive the very best results that we can? It is also clear that SEO is alive and well regardless of what you see and hear, a lot of people have entirely the wrong ideas about what SEO is, many myths and bad practices from the early 2000’s still remain in-use by the worst practitioners and bogus agencies. SEO includes a lot of different elements, and indeed all that we do.
It is no secret, you can learn how to do a lot of SEO if you take the time to study a few good sources and there are plenty of good people out there who can assist you with all you need to know; tools and resources also are widely available. In the next section I will provide a sure-fire way of ranking videos on YouTube for geographical & keyword/niche terms – with this approach you can get your video to rank highly without expense, but you need to know how to do it-I have been using this and it works 100% but it should not be abused. Catch you in the next SEO post for getting your videos ranking 🙂