eWriting Module 2

5 Types Of Writing Services You Can Sell

 

 

 5 Types Of Writing Services You Can Offer

When it comes to offering writing services, there are lots of different ways to generate more revenue, both through writing and other value-added services. In this article we’re going to look at five ways you can make more money by expanding your writing services.

The obvious service that you’re providing as a writer is in fact writing. Whether you’re writing web content, ebooks or other types of content, you’re doing a service for people who don’t have time to write or just aren’t interested in doing it themselves.

But there are a bunch of other related services that you can often add to the mix, increasing your profit in the process. One of the most obvious is market research.

If you offer article writing for people who are using the content on their websites, you could also offer keyword and market research to those same people. Instead of them doing all the research and simply handing you the topics to write about, you could do it all – generate a list of keywords, hunt down the best affiliate offers, write the articles, etc.

Another service that many people looking for web content might be interested in is article spinning. Whatever your personal opinion on spinning might be, there are lots of people who use it as part of their content strategy.

Why not offer spinning services as an add-on for people who buy articles from you? Spinning can be time-consuming so many marketers will pay more for the spinning service than they do for the initial “seed” article. You don’t need to use awful spinning software, just re-write the article using different language – English words, different sentence structure.

Along those same lines, you could even offer graphics creation and web design services. Rather than simply write a report for someone, you could write the report, create a minisite layout, make cover graphics and various other things.

You can even sub-contract this work out to other people if you’re not comfortable doing it yourself. It’s harder to find good writers than good designers, partly because of language barriers, so you can often outsource this work and still earn some profit after you mark it up and pass the costs along to your customers.

Look at all the processes involved in marketing, not just the writing itself. This can give you plenty of ideas for additional services that you can offer your customers. With a little work, you could become a “one-stop shop” for all their content creation needs. These are the best sources of freelance writing work: I can really recommend the ‘Problogger‘ job board, some classy companies advertise on there.

You can use sites like Craigslist, Gumtree to hunt for local writing/editing jobs – these are often overlooked but can be good. Linkedin is an excellent way to promote your writing services, it is about the biggest purely business-related site in the world-people are always seeking out help with their content and you can be there with your well written profile and splendid head shot!

Pitching

Writers are notoriously crap at writing pitches – actually telling the potential client why you are good and they should hire you; very strange but true. Don’t worry everyone is lacking in a firm idea of how to sell themselves at first. Obviously if you have amassed a decent portfolio (very important, we show you how) you have something strong to refer to. But use something like this ‘pitch template’ to send email pitches. Remember the golden rule for pitching: Read the job description!


“Hey [Name],

I know you must be really busy so I’m going to keep this brief…

My name is [Name] and I’m a freelance [Profession]. I’m writing to you to you about… [Insert Opportunity, for example, “Your listing on ProBlogger”].

In recent years I’ve…[Insert Experience]

In fact, you can check out some of my portfolio samples below:
__________________________________

[Example #1] put a URL here

[Example #2] Here

[Example #3] Here

__________________________________

Just so you know who you’ll be working with, here’s a little about me… [Insert Short Biography].

Thanks for your time and I look forward to hearing back from you.

Cheers,

[Name]’


This is all you really need to do – do not go into pages and pages of description, people are busy and just need enough to know you can deliver and will not mess them about. This is one of the classic mistakes novice writers make, either too much or way too little information.