The Lifeblood Of Your Freelancing Business
3 Strategies For Finding New Writing Clients
If you’re going to get paid to write, the most important component is obviously going to be finding clients who will pay you for your writing. There are a number of ways you can do this, some more effective than others. In this article we’re going to look at three of the best strategies for finding new clients.
Probably the single most effective way to find new clients is to do some networking with the people who are most likely to be looking for writing. In other words, you want to get to know those other internet marketers who are going to be looking for content.
You can do this through several venues:
– In-person networking at seminars, conferences and other events
Make it known that you provide writing services, and you can even offer a discount on an initial order to “test” your ability.
This is really just another form of networking, but you can offer your services through forums as well. But don’t just join a forum and start promoting yourself right away. Spend some time getting to be known on the forum and you can even showcase your writing skills a bit by being active in posts on the forum.
Once you’ve built a bit of a reputation on the forum, you can add a link in your signature to your website, where you can offer writing samples and pricing information.
You might even be able to post offers right on the forum in some cases. Many forums, particularly in the internet marketing niche, have sections where you can post your services for hire, including writing.
If you have an email list in the internet marketing niche, you can run a promotion to your list offering your writing services. If you have been sending them email on a regular basis, and maybe have even written some reports or ebooks that you have sent them, you already have somewhat of a “portfolio” built up with those people.
Provided what you’ve sent them is high-quality, you’ll already have overcome one of the biggest objections of potential clients – they already know the quality of your work.
The advantage of these three strategies for finding writing clients is that they are all working with a “warm” market – in other words, people with whom you have a relationship of some sort. This makes it much easier to sell them on working with you.