Private Label Rights Materials
Ideas are sometimes difficult to come by. We all have different skill levels with writing, but if you are a reader of this blog I would say your skills are probably better than average. Even for very good writers the well can run dry, or it could be that you just don’t have a good way forward with your project, lack experience or a host of other reasons. In the seemingly endless quest for ‘high quality content’ we all need a helping hand.
The concept of private label rights is pretty straightforward: somebody produces a body of work, be that text, video, audio, and presents it for you to purchase and adds a special license to their work. Copyright is a serious area, you can be litigated against and lose your home if you breach copyright online; people have literally been ruined.
The types of ‘special license’ available cover being able to:
- Re-sell the item as it is, you can put your name to it but cannot edit or alter it.
- Completely change everything you want, edit the text, change the graphics, title, author…
- Add your own license to the item, except pass on PLR rights.
There are variations on license conditions, but these are usually clearly spelled out. Now what usually tends to happen is that ‘newbies’ or less experienced people, seek the easiest route possible, and once people are aware of the possibility of simply slapping on their name and buy button on a product they will just try to sell it directly. You can see that this is not ideal. It really isn’t despite what the sales pitch tells you, people who just sell materials ‘as is’ never do very well; you might get a few sales but very quickly people become aware this item is on sale everywhere!
This is what accounts for seeing the same articles on multiple sites, or the same ‘generic’ approach to writing. Quality is what counts, and it is quality that differentiates the successful writers and online business owners from the hordes of generic and weak producers.
It is always better to be original, distinctive than to simply follow the herd and present mediocre generic content. We cannot all be brilliant writers but we can be distinctive writers, personality is not a dirty word. Anyway, PLR can be very useful, in fact some people use this exclusively and you wouldn’t know, because they are very skilled with re-purposing the materials. There are a thousand different ways I could have written this article for instance, the choices of words, the rhythm of the sentences can all be adjusted.
Style of communication is actually the critical element for how a publication is received. In the heady days of the Newspaper industry a typical city would have a choice of different newspapers, ‘The Daily Telegraph‘ or the ‘Daily Express‘ in England both reported the news of the day-but they did so in very different ways.
Readers of ‘The Daily Telegraph‘ belong to a specific social grouping and the language used in that venerable publication reinforces and articulates the values and world view of the more conservative and affluent groups in U.K society. The ‘Daily Express‘ however has a vastly different style, and its readers tend to belong to a specific grouping among less affluent people. The political context of newspaper publication can be very complex. This is a good example of how your own writing and content can appeal to specific groups of people online.
Whatever is said about being ‘original’ the plain truth of the matter is that human beings acquire knowledge and ability by assimilating lots of information from multiple sources. It is just how we are wired, ideas and concepts, creative directions are mostly the result of ‘curating’ different information. We all gather our store of ideas from everywhere we look! It is the same with producing online content, articles and videos. You could argue that there is absolutely nothing that is 100% original, unique, that stands by itself as being totally without influence. The creative part is in how you assemble your own work.
So do not be afraid to borrow ideas and build on them, to acquire different materials and re-purpose them – this greatly assists in producing our own content, our own articles and ideas. Be aware of who you are writing for, and why. For instance I am targeting intelligent but digitally inexperienced people with this site, I am ‘pitching’ my language to best reveal experience-based insights and methods of leveraging the digital space in order to help people who have not gained this experience yet. Who will you be writing for and why?
Additional materials can be found in all of the public domain websites. Archive.org, library of congress, museum and art gallery websites (seriously, these are superb sources of ideas), there are many such sources of excellent work that has now fallen out of copyright, what is old can be new again! A lot of experienced online people get their best ideas from the public domain, and this is one of those inside secrets which is not spoken of a lot. Being resourceful and persistent is the way forward. You might be surprised just where ideas come from, the public domain is a veritable treasure trove – it is an example of knowing where to look!